It’s tempting to think that software, based solely on binary language and simple code, doesn’t fall prey to the racial and gender biases that shape our society today.

Let’s talk about what a buyer persona is, the kind of information you’ll need to develop one, and how you can build one from the ground up.

Believe it or not, you can solve your outbound woes with three simple words: personas, pain and personalization.

To say that 2021 will usher in some new “sales enablement trends” is an understatement. This isn’t a year of trends; it’s a year of DNA change.

Personalized email messaging treats prospects like humans and not merely names on a mailing list. As such, the benefits of personalization in your email marketing campaigns are many.

Based on the individual we’re interacting with, the message we’re looking to deliver, we all adjust our tone to reflect the situation we’re in. We do this inadvertently in everyday life, but are you properly adjusting your tone as you write your sales campaigns?